Asia Retail Congress

About Dr. Bhaskar Das

A fulfilling top management career spanning over 3 decades has rendered an integrated exposure including line function, profit center & brand management. From a management trainee in 1980 to progressing as President, Response of BCCL and subsequently with ZEE Media Corporation as Group CEO, has been an accomplishing feat.

At ZEE Media Corporation am holding the reins as a leader for the News Business: TV, Print and Digital.

At BCCL, was responsible for 90% of BCCL's Turnover and during my stint of 6 years as President, the advertising revenue augmented from Rs 1560 cr. to Rs 4200 cr. i was a Board member of BCCL and it's various subsidiary companies.

Leadership, as I define it simply means to deliver outcomes and not outputs which has been my guiding principle in life. Identifying and mitigating pain-points come naturally to me. Driving dramatic revenue growth, managing transformations in legacy companies, understanding consumer, inspiring team members and spearheading turn-around strategy are some of the things that energize me.

My teams and employers describe me as an insight provocateur, catalyst, a leader who develops the stage for others to perform, actualizes with soaring energy levels and a student who learns a lot from teams and in turn shapes them.

A recognized & certified tutor and speaker, I have over 800 + hours of addressing industry forums & reputed B-Schools,like Harvard Business School, The Wharton School, MIT, IIM, IIAS (Shimla), MICA (Ahmedabad), ISB etc. As Executive President od DB CORP, i partner with the marketing and sales team to strategize to enable them to create solution architecture for Brands and monetize the ideas for achieving shareholders' priorities. As a Distinguished Professor of SPJIMR, i am engaged in creating properties that accentuate THOUGHT LEADERSHIP of the Institute as a Brand and consequently influence management practice of corporate India.