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Meeting the Demands of the Smart / Discerning Consumer |
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| Kaushik Chakravorty |
| COO - Retail and OOH |
| Vivaki Specialist Services |
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| With over 18 years experience and exposure in Sales, Market Development, Client Servicing and Account Management with Senior and Top Management responsibilities, across Media Companies and MNC organisations, Kaushik Chakravorty heads Enhance, a retail branding specialist unit and Navia & Vector – out of home marketing brands that are part of the VivaKi Specialist Services. |
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| With expertise in providing Brand Communication solutions in Press, Out Of Home and Retail Visual Communication environments to various brands across industry categories, he has worked in all the major markets across India and has acquired an in-depth understanding and knowledge of this specialised domain. With a Client portfolio that showcases some of the best names in the country - Reliance Energy, Hindustan Times, Zee TV, Apollo Hospitals, Wockhardt Group etc. his work surely speaks for himself and his ability to motivate and lead an elite team of professionals across multiple functions and locations. |
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| Before he came on board of Starcom MediaVest Group, his last assignment was with Primesite, the OOH division of Mudra Communications, where he was working as General Manager. During his professional tenure he has also worked with The Times of India Group and 3M India. |
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| Enhance works towards providing consultancy as well as designing and installing establishing state-of-the-art Media Assets in niche Ambient Environments, and also provide Navigational and branding solutions for high footfall premises, like Hospitals, Malls, Mass Transit, Airports and other such areas. Enhance also partners the retail and merchandising activities of various brands and work towards providing them with world class marketing - at - retail solutions. |
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| Enhance has set up offices across 6 cities across India [Mumbai-Delhi-Bangalore-Calcutta-Chennai-Hyderabad]and also has operational centres in more than sixteen locations. Cients include some of the best names in the industry and Enhance has successfully partnered clients like Reliance Money, Nerolac Paints, Manipal University, Aircel, Essar Retail, Dainik Jagran etc. |
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| People, Knowledge and Network are the main strengths of Enhance and the core team consists of qualified and experienced architects, designers, and material and production specialists, as also dedicated and seasoned client servicing and operations professionals. |
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| KC believes that leadership from the front and teamwork are the essential elements of success in any venture, and looks forward to working with the best available talent pool across the industry spectrum. |
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| On a personal level, he loves reading, and has traveled to various places, both in India and abroad. He is based out of Mumbai and his immediate family comprises of his son and wife. |
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