Vice President Strategic Planning   OmnicomMediaGroup     “Accountable marketing” is his practicing philosophy… a skill he mastered working closely with C-suite of MNC clients in APAC. As many a client summed “This [effectiveness/ROI] measurement fundamentally changes the way we work” and helped them maximize marketing investments for a better business payback.   Praveen currently leads Strategic Planning and Analytics for OMD/OMG India to improve effectiveness for J&J, HP, VISA, StanChart, Henkel, Renault-Nissan amongst others.   Prior to this appointment, based in Singapore, Praveen has consulted senior business & marketing leaders on improving Marketing ROI (5+ years) in Asia Pacific. Launched MROI unit OHAL/WPP in Asia Pacific (Key categories: Logistics, Auto, Banking and finance, Telecom, mobile etc.) & developed MROI business for MindShare ATG in Asia Pacific (Key categories: FMCG, credit cards, Auto, Telecom, mobile etc.) [2009 – 2005].   As Business Director @ MindShare India [Delhi 1997 – 2003], he lead media businesses of GSK AOR, ESPNSTAR AOR, Timex, Pepsi flavours et al before moving on to consulting/insights role for GroupM Indonesia [2003-04] across 5 media divisions & mConsult. Noteworthy achievements are leading HSBC global pitch (insights) and cementing AOR businesses in India (overall).   Regular Public speaker at organized conferences, conducted several workshops for clients. He was featured on CNBC India and other trade media.   Praveen has an MBA & B Sc (Hon) from Osmania Univ. (Hyderabad) & DCS (Diploma in computer studies) accreditation from NCC UK.   He is based in Delhi/Gurgaon with his wife and 2 boys. Plays tennis, an occasional tee-off, shutter bug so travels & likes to watch movies.   He is based in Delhi/Gurgaon with his wife and 2 boys. Plays tennis, an occasional tee-off, shutter bug so travels & likes to watch movies.