Director - APAC
  Optimal Strategix Consulting Pvt. Ltd.
Post her MBA, Parvati has over 20 years of rich and diverse experience in marketing research and consulting. Her strong grounding in market research combined with her passion for insights and ideas had led to a successful independent consulting career, prior to joining Brandscapes. She has consulted with several global advertising agencies in communication strategy development and with marketing research firms.
Parvati leads Global MR, the market research practice at Brandscapes. She also oversees the collaboration between London based Healthy Marketing Team and Brandscapes to bring innovative marketing strategies in the health domain.
MBA (University of Pune)
Past Employment:
Feedback Consulting, IMRB (The Kantar Group), Research International, Hansa Research, Chlorophyll (consultant)
Client Experience:
The Coca-Cola Company, Citibank N.A., Nelson Pharmaceuticals, Abbott India, XIMB (education sector), VBHC (housing), Genworth (financial sector), Jet King (education sector), Tata Sons and Aditya Birla Group.
Indian Institute of Management - Advertising Management Course Essae - Tapmi Academy - Statistics refresher course
Domain Expertise:
Market Research, Marketing & Brand Strategy
Category Expertise:
Consumer Goods & Services, Banking and Financial, Healthcare and Real Estate