Managing Director - Global Research
  Perception Research Services International
Vincenzo J. Ciummo is Managing Director of Global Research for Perception Research Services International.
Throughout his career Vincenzo has focused mostly on global packaging and shopper research using PRS Eye-tracking and has actively consulted to marketers and researchers on strategic initiatives regarding packaging development and re-designs, new product launches and in-store shopper understanding projects across virtually all major FMCG categories and global markets.
After leading the growth of PRS International’s global division for almost 5 years he moved from New York to open PRS’ Geneva and London office. He is currently involved in managing the newly opened Singapore office where he continues to lead PRS’ Global Division - while continuing to serve multiple billion dollar brands and marketers throughout Asia.
He is a frequent speaker at market research and packaging conferences such as Esomar, In-Store Institute and FMCG summits organized by the marketing and design organizations of many Fortune 100 companies.
Vincenzo has authored the following award-winning articles: Managing Risk in Packaging Redesign: What can we learn from Tropicana (Brand Packaging June 2009); Shopper Sentiments and the Environment (Esomar Excellence Award Nominee February 2009); Package Viewing Patterns – Insights and Implications for Global Design (Package Design Magazine July 2009).