Geetika Raheja

Geetika Raheja is an Associate Director in the Financial Services Advisory practice at PwC India, with a special focus on banking and payments domain. She has over 11 years of consulting experience in advising clients in areas like strategy development, market entry, payments digitization, process design, business planning, market assessment and vendor selection among others.
Her major clients include domestic and foreign banks, payment schemes, regulators, payments service providers and other financial services institutions. Some of her notable projects include strategy and vendor selection for card based transit payments for Mumbai Metropolitan Region, market assessment for Bharat Bill Payments System, payments bank launch, due diligence and synergy assessment for a large deal in the Indian payments domain, product diversification strategy for large payments service provider. Geetika also has experience in advising clients on regulatory aspects including payments bank and PPI applications to RBI.
In the past, Geetika has worked with firms like EY, Cedar Management Consulting and TCS.

 

Register