Asia Retail Congress

About Christian F. GUSWAI

He is a passionate retailer specialist who has experienced over 34 years in the retail industry. His first 15 years were as a practitioner where he got in touch with the multi-format of retails such as national department stores (Cahaya Department Stores), multinational Wholesaler (Makro Cash & Carry), and Hypermarket (Continent and Carrefour Indonesia).

For the next 15 years, his role as a consultant is to help many retailers all over Indonesia, from the west to the east part of Indonesia, grow and become excellent retailers.

Guswai also teaches both in public workshops and in-house workshops for many retail companies and suppliers for various subjects of retail businesses. His lectures can be accessed on

With his experiences and proven knowledge, Guswai has written 9 books of the Retail Excellence Series and become the mandatory handbook for retailers all over the country.

Guswai also become a trustworthy source for news/content for some media both printing and electronics.

    International Speaker:
  • Guswai participated as a speaker in Thailand Seamless, Bangkok in February of 2018.
  • Speaker atThe World HR Congress in Mumbai, India 2018
  • Speaker andRole Player in Asia Africa GCC Retail and Shopping Centre Congress, awarded as TOP GLOBAL RETAIL MINDS in February 2019.
  • Awarded as Speaker with Most Workshops in Retail Business by Indonesia World Record Museum (MURI) on 15 August 2020.
  • Speaker in 27th National Retail Conference and Stores Asia Expo'21-Virtual Edition, August 12-13, 2021