Amrita founded Jutify- manufacturer of sustainable carry wear in 2014 as an initiative to save the world 1 bag at a time.
Jutify emerged out of a family business of jute (jute mills and conventional packaging products like sacks and ropes) positioning and extending into the consumer market for the first time. Amrita holds a BSC in Finance and Marketing from the University of Southern California, USA and handles all aspects of Jutify from sales, marketing, design to fire-fighting.
Originally known for jute bags, Jutify now offers cotton totes and bags as well, making it one of the fastest growing export houses for sustainable carry wear ; their USP is the design,quality consciousness and their ability to offer different uses and product ranges for sustainable materials.
Jutify makes bags, gifts and packaging made of cotton , jute and sustainable blends.
Amrita is a mother of a three year old and chairperson of Young Ficci Ladies Kolkata. She is very passionate about the environment and tries to do her bit to spread awareness and consciousness.