Asia Retail Congress

About Jyoti Deswal

Jyoti Deswal is a young business leader with expertise across Indian Retail Industry and E-Retailing. Jyoti currently serves as Head, Large Format Retail Business (LFR) for Lenovo India.
In Sales, where we don’t see many women making their career, Jyoti has made a significant presence in the industry. Coming from a humble background, Jyoti has grown from a management trainee to the Head of LFR business at Lenovo India (USD 85mil enterprise) in just slightly over a decade. Jyoti is driven by the belief that it is imperative to set the bar high and navigate the path with clear focus on the end goal.
Under her leadership, Lenovo LFR business has witnessed 20% CAGR over last 3 years despite demand headwinds. The share of wallet grew from 21% to as high as 30% - all this leading to Lenovo consistently positioned in top 2 brands in overall LFR space. For the current financial year, Lenovo is the fastest growing brand with all major retail partners, also reflected in Lenovo winning the award of “Most customer centric brand of Year - 2019“ with India’s largest Retailer. Jyoti is proud recipient of multiple awards including ‘Young Retail icon’ of the year-2019, Prestigious ‘Presidential Award’ (Asia Pacific) & Individual excellence award at Lenovo.