Welcome to Rural Marketing

14th February, 2017
Taj Lands End, Mumbai.


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Factors Contributing Change In Rural Marketing
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Bio - Tech

Biotechnology, globally recognized as a rapidly emerging and far-reaching technology, is aptly described as the "technology of hope" for its promising of food, health and environmental sustainability. The recent and continuing advances in life sciences clearly unfold a scenario energized and driven by the new tools of biotechnology. .

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Development Programmes

Rural development programs are usually top-down from the local or regional authorities, regional development agencies, NGOs, national governments or international development organizations.

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Rural Communication

is an interactive process in which information, knowledge and skills, relevant for development are exchanged between farmers, extension/advisory services, information providers and research either personally or through media such as radio, print and more recently the new "Information and Communication Technologies" (ICTs).

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Green Revolutions

a large increase in crop production in developing countries achieved by the use of artificial fertilizers, pesticides, and high-yield crop varieties. a dramatic rise in concern about the environment in industrialized countries.


 

Transforming Rural India.

Bulk of India Population live in villages and with increase in purchasing power and the demand for wide variety of products, the rural market offers new and great opportunities. The rural market cannot be tapped successfully with an urban marketing mindset & would definitely require its thorough understanding. In other words, the approach toward rural markets needs to be distinct from the one adopted for the urban markets. Thus, in a large rural economy like India, rural marketing has emerged as an important & distinct internal sub-division within the marketing discipline.

"Accounting for 30% of Indias Income and Consumption, BOP (Bottom of Pyramid-Rural Areas) represents a $100 Billion Market. The Indian Rural Market with its vast size and demand offers a huge opportunity that Organization's cannot afford to ignore"

" Discover from Industry experts the holistic approach towards supreme rural marketing processes through exemplary case studies,,



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