Biotechnology, globally recognized as a rapidly emerging and far-reaching technology, is aptly described as the "technology of hope" for its promising of food, health and environmental sustainability. The recent and continuing advances in life sciences clearly unfold a scenario energized and driven by the new tools of biotechnology. .
Bulk of India Population live in villages and with increase in purchasing power and the demand for wide variety of products, the rural market offers new and great opportunities.
The rural market cannot be tapped successfully with an urban marketing mindset & would definitely require its thorough understanding. In other words, the approach toward rural markets needs to be distinct from the one adopted for the
urban markets. Thus, in a large rural economy like India, rural marketing has emerged as an important & distinct internal sub-division within the marketing discipline.
"Accounting for 30% of Indias Income and Consumption, BOP (Bottom of Pyramid-Rural Areas) represents a $100 Billion Market. The Indian Rural Market with its vast size and demand offers a huge opportunity that Organization's cannot afford to ignore"
" Discover from Industry experts the holistic approach towards supreme rural marketing processes through exemplary case studies,,
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